General business coaching is not sufficient for sales situations, where opportunities are often immediate and coaches lack sales experience.
+ To be successful, coaching must have a specific and regular rhythm of conversation and a connection between coach and seller.
+ Coaches help salespeople build their goals, take ownership, and achieve results through motivation.
+ Sales coaches are often instrumental in helping their coachees develop new habits and making sure they stay the course.
+ Motivation is different for every person. Good sales coaches recognize this and are able to key in on what will drive each toward his New Reality.
+ With a successful coaching program, clients report between a 25% to 40% increase in sales activity, leads generated, average deal size, and close ratio