Many businesses are trying to re-invent they way they sell and will do anything to find that sweet spot. The hiring of new SDR’s (Sales Development Reps) is the buzzword these days! Build a team of SDR’s to increase the productivity of your salespeople.
It’s imperative to keep changing tactics until you find that sweet spot. Its different for every business and this is where most fail. They try one approach and without adapting, determine that it doesn’t work.